The branding of commercial vans is crucial for any company. While they’re on the road most of the day, vans should present the right image for your business, and display high levels of quality. Potential customers will see your van and may take your number if it conveys good quality. Van branding is also the easiest and cheapest form of advertising so it’s well worth taking the time and effort to get it right.
We have a massive image library of every vehicle make and model. So we don’t even need to come and measure your van. Just let us know the make, model and year and we can come up with a design to suit your business.
To find out how much it would cost to BRAND YOUR VAN contact us now.
Brand your van effectively
Having a van branding strategy is a great way to kick-start your new business. Here are 10 pointers to help you make the most of business opportunities.
After you’ve bought your van, what’s the best way to advertise your business on the side of it?
- Company name
This is vital as it gives customers their first impression of who you are and what you do. When branding your van, you may want to consider using a shorter, snappier version of your company name.
A good catchphrase or slogan on the side of the van can inform and entertain, ensuring that the public remember you and your business.
Think about what image you are trying to communicate with your brand, whether it’s fast and efficient, professional and dependable or family friendly? There are many typeface styles available to truly reflect your company’s character.
Some colours look more professional than others as part of a brand identity. Consider whether you want to use complementary colours or colours that clash. Blue, black and red can look corporate, but you may want to go for something more unusual so look around and see what works.
A logo says a lot about a business, and this is where many firms pay a lot of money to get it right so consider hiring a good designer.
- Size matters
Remember that your logo will need to look good on a large scale on the side of the van and also smaller on letterheads, business cards or on your website. So think small as well as big.
- Product details
You could include details of the maintrade, products or services you offer to give customers a taste of what you do. Punchy words in a phrase that reads smoothly are best.
- Add an eye-catching visual
A good picture will complement your logo and make you stand out from the rest, whether it’s a freehand sketch, cartoon or high quality photo.
- Contact details
Remember to include your website, address or phone number, tailored to fit in with the design.